Bring Your Business Sense Together With Your Green Ethics as an Ecopreneur

Retail Level Up welcomes guest contributor, Tina Martin!

Did you know that you can combine your business skills with your care for the earth, and embark on a career as an ecopreneur? Ecopreneurship refers to the work of business owners and managers who offer sustainable products and services while also utilizing sustainable and eco-friendly business models and methods. Forward-thinking and creative ecopreneurs can be an important part of an ongoing and holistic movement to better care for the planet and its diverse species and ecosystems. So, business-savvy earth-lovers, here are some pointers for how to get a sustainable business off the ground, and how to practice ecopreneurship across the board.

What goes into making a business “eco” or “green”?

Green business has to go beyond mere branding and image; ecological responsibility has to be woven into its make-up on every level.

  • A green business will emphasize sustainability and ecological responsibility in the sourcing of its materials, and the manufacturing and dispersal of its products.
  • Good green business management involves having an analysis done of one’s company’s carbon footprint and methodologies available for reducing it.
  • A green business pursues energy efficiency and waste reduction across its infrastructure and logistics.
  • Ecological responsibility doesn’t stop with a responsibility to the earth; green businesses should also prioritize economic and racial justice.

What are some good green business ideas for new ecopreneurs?

A lot of the best ideas for an eco-friendly business involve meeting basic human needs sustainably. Here are just a few ideas:

  • Companies dedicated to researching and producing clean energy alternatives.
  • Sustainably-sourced groceries, restaurants, and catering companies.
  • Retail stores and outlets with a zero-waste policy.
  • Eco-friendly cleaning companies.
  • Upcycling companies producing furniture, décor, and other basics out of recycled or reused materials.
  • Eco-friendly travel or event planning.
  • Composting or other biodegradable waste management companies.
  • Consulting in sustainability.
  • Environmental law.
  • An outlet for environmental journalism.

How to start your new eco-business.

It’s not too different from getting any kind of business launched.

  • Consider working with business coach Mickey Quinn.
  • Write up a green business plan.
  • Come up with a great business name that reflects your values and mission.
  • Make a budget, keeping in mind that sustainable choices can sometimes cost more.
  • Form your company legally and register with the state.
  • Purchase business insurance.
  • Acquire any necessary licenses or permits.
  • Market your business with an emphasis on sustainability, transparency, and ethics.
  • Use an online invoice generator to create PDFs of invoices you can email rather than wasting paper.

Green business is an exciting and rewarding path for new entrepreneurs, but it can also take a lot of work and great discipline. So, it’s important to get as much information and support as possible.

Retail Level Up welcomes guest contributor, Tina Martin! Tina stays busy as a life coach and works hard to help herself and her clients achieve a healthy work-life balance. She is working on her first book, Ideaspired: Put Your Ideas, Your Inspiration, and Yourself First to Make Your Dreams Come True. She also started ideaspired.com as a side project to reach as many people as possible and encourage them to put their dreams first.

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