Better Business for Busy Customers

Retail Level Up is pleased to welcome our contributing guest author, Marissa Perez of businesspop.net.

When’s the last time you sat down and just relaxed? It’s probably been a while. The same is likely true for the majority of your customers. Time is a commodity that we can all agree is in short supply. Here are some ways you can help your customers hold on to more of theirs while improving your operations and increasing your bottom line.

If you need expertise, resources, tools, and courses to help grow your retail business, work with Retail Level Up.

Add products to your catalog – Whether you have a physical storefront or an online sales portal, your customers want variety. By giving them what they want, you save them from looking somewhere else. Look for products that complement your primary business and offer those to your buyers. For example, if you sell wedding supplies, make sure to have a selection of bridesmaids and groomsmen gifts. In this scenario, jewelry, perfume, or handbags would make sense. Since you cannot possibly keep every item in stock all the time, find a few dropshipping suppliers to make sure you never run out.

 Make the check-out process seamless – When you are face to face with your customers, the only thing they should remember is how fun and easy it is to be in your store. What they should not remember is a complicated or inconvenient checkout process. Get your customers out the door with a smile on their face by using a reliable point of sale system that is easy to use and accepts whatever type of payment your customers wish to use.

Give them information – There are few things more frustrating than trying to research a purchase online only to be met with limited information. Make sure your customers have access to things like manuals and FAQs. They are not going to want to spend half their day asking a sales associate questions they should have found the answer to before making a purchase. One of the best ways to do this is by starting a business blog. Your blog is a platform upon which you can disperse information. It serves the secondary purpose of positioning you as an authority in your field.

Practice product bundling – You can find examples of product bundling everywhere. From the drive-thru where they ask if you would like fries and a drink with your burger to the pool installer who offers a discount when you purchase a pool care kit. Product bundling is a practice that lessens the pain of a purchase. It reduces the time it takes to research complementary products and often appeals to your buyer’s desire to spend as little as possible. What it does for your business is to create more sales and show your customers you are conscientious of their needs.

Get your name out there – What’s the point of putting all that time, effort, and money into your business if nobody knows you exist? If you want to succeed, you’ll need to get tongues wagging, and that means putting together a solid marketing plan. Take advantage of social media, buy ad space on relevant websites, and find different wants to market yourself locally. Of course, putting together a strong — and effective — marketing plan requires cash, which you might be short on when you’re first starting out. Fortunately, you can take advantage of small business loans (SBA loans, term loans, business lines of credit, just to name some of the options) to give you an influx of cash to help pay for that much-needed marketing strategy. While it might seem like a big expense at first, it could ultimately boost your business and, in turn, your profits.

Crush customer service – Finally, streamline your customer service procedures. If your customers have a problem, they don’t want to have to repeat themselves or be elevated to “next-level” support. Make sure your customers have access to a human and ditch the “Press 1 for the Operator” automated answering service.

Advance your learning –  Just because you’re a busy entrepreneur doesn’t mean there isn’t time to develop your business expertise. Earning an MBA online can help you develop skills in business strategy, marketing, and communication—all essential skills for understanding and engaging with your customers and growing your business. 

Remember, time you take away from your customers is time they cannot get back. So give them what they want, when they want it. You’ll save them precious minutes and may even increase your bottom line along the way.

Image via Pixabay

%d bloggers like this: