How to Find, Manage, and Retain Remote Freelancers

by Guest Contributor: Tina Martin of

Freelancers are the secret weapons of many successful small businesses — they enable you to expand your offerings without the expense of full-time employees. With online job boards and communication tools, it’s possible to find top-notch talent in countries as far away as India for affordable prices. A careful strategy can help you build a thriving, high-performance freelance team.

Preparing Your Business for Freelancers
It’s easier to integrate freelancers from India into a company that’s prepared to handle remote workers. Before you start hiring, complete a few administrative tasks:
• Create standard operating procedures
• Subscribe to and set up an online meeting program
• Determine required services and an available budget
• Prepare a standard freelancer contract

Keep in mind that working with freelancers involves a great deal of communication; you’ll be sending and editing contracts, documents, and project briefs. The free Adobe Acrobat PDF converter can help. Simply upload any PDF file; the tool transforms it into a downloadable Docx or Word file that retains your original layout and formatting.

If your company isn’t already set up as a limited liability company (LLC), doing so can help you with reduced paperwork, flexible taxation, tax benefits, and reduced personal liability. Keep in mind that LLC requirements vary by state, so it’s important to do some research. An attorney can register the business on your behalf, but a business formation service is a more affordable alternative.

How to Find Qualified Freelancers
Some of the ways to find freelancers are:
• Post on social media
• Request recommendations from professional contacts
• Post on online job boards
• Search marketplaces like Freelancer or Fiverr

Online job boards are particularly useful if you want to hire people to work remotely. If you’re looking for freelancers in a specific country, such as India, search for qualified professionals on job boards like Guru or Upwork.

What Types of Freelancers Can Work Remotely?
A team of dispersed freelancers offers flexibility and low overhead. Some of the best jobs for remote workers are:
• Web formatting
• Graphic design
Digital advertising
• Writing
• Social media
• Software development
• Web development

Communicating with Freelancers
When you’re managing freelancers, exceptional communication is a must. Some ways to stay on track are:
• Send detailed project briefs for every assignment
• Use programs like Slack for group chats
• Meet via video chat on Zoom or Microsoft Teams
• Offer specific feedback via email or phone

Retaining Your Freelancers
It takes time and money to get freelancers up to speed — make the most of your investment by creating a positive work experience that boosts retention.
• Pay competitively and on time
• Stick to the original scope of work
• Give praise and constructive criticism
• Provide bonuses and raises when possible

How to Pay Freelancers
A digital system makes it easy to pay freelancers from around the world. When sending payments to workers in countries like India, you might find that traditional apps and bank transfers come with hefty fees. A trustworthy, inexpensive service like Remitly is a cost-effective alternative. When you’re sending money from the United States to the Philippines, you’ll pay $0 for $1,000+ transfers.

Start Outsourcing to Freelance Workers
A carefully curated group of global freelancers is a low-risk way to expand your business without outstripping your budget. With a thoughtful plan, you can manage remote workers effectively and create responsible, sustainable growth.

Retail Level Up welcomes guest contributor, Tina Martin! Tina stays busy as a life coach and works hard to help herself and her clients achieve a healthy work-life balance. She is also working on her first book, Ideaspired: Put Your Ideas, Your Inspiration, and Yourself First to Make Your Dreams Come True. She also started as a side project to reach as many people as possible and encourage them to put their dreams first.

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