The Experts and Consultants Your Business Needs

Retail Level Up welcomes guest contributor Courtney Rosenfeld of

A business is only as successful as the bright minds that come up with the ideas and execute the plans to perfection. Sometimes along the way, an outside consultant or expert can also provide great help, and that is who we are talking about today.

Lawyers Are Instrumental

Lawyers work in many different fields, and one or many of them can be greatly beneficial for your business. Law experts can create a smooth transition when a business partner exits, assist with contract reviews, and protect your intellectual property.

A business is only as good as its employees, and lawyers can help on this front as well. Before you can hire, terminate, or discipline an employee, you will need to ensure that you have the proper paperwork and legal language in place so you can make a smooth break without getting into hot water.

A lawyer or financial consultant can also help you to set up your company in the first place. Many entrepreneurs decide to go with an LLC (limited liability corporation) because doing so can provide certain perks including tax benefits and easier paperwork. Keep in mind that LLC rules change by state, so in your particular area, consult a lawyer or have a formation service file your LLC.

Accounting Specialists

Once your business starts making a profit, you will want to bring in a consultant that specializes in accounting and bookkeeping. They can take a look at your books and provide tips to save money. It is also a good idea to bring in an expert when you are thinking of expanding your business or adding a new product to your line. Find out what you can do and how, so you can start off on the right foot.

Human Resource Experts

Your business is only as good as its employees, and a human resources expert can help in this regard. They can assist with the recruitment of the best workers, manage safety and wellness concerns, run employee orientations, and more. Even if you do not have an HR specialist on staff, consult one for key information.

Marketing Professionals

Once you decide to expand your business and all legal issues are resolved, then you will want to find the best marketing experts to help promote your business. It is ideal to find a marketing expert who has previous experience in your particular industry and has shown proven success.

Keep in mind that there are many different channels in which you can market your product, from emails and press releases to social media platforms where you can draw a lot of attention with a simple post. Find an expert who can help you via all these branches.

On the other hand, if you are interested in taking on marketing yourself, start with a Facebook ad template. Social media advertising is where the bulk of your marketing budget should be dedicated nowadays, and having a professional looking ad on Facebook is a good place to start. You can use their tools to refine your targeted demographic to ensure your marketing budget achieves its full potential.

Running a modern business of any size requires knowledge from many different areas of expertise. While some are industry-dependent, the professionals listed here are necessary to succeed regardless of what your business does.

“Guest contributor Courtney Rosenfeld of Courtney started Gig Spark to be a resource and the first step for people who are looking to join the gig economy, either to supplement their income or as a way to fulfill their dreams of becoming an entrepreneur.”

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